I love writing and I love creating. With these two passions, I founded my own social media marketing agency at the age of 18, catering to small businesses in my hometown, Chennai.
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Business was fun, but I wanted more, so I started my own YouTube channel with the hopes of becoming a motivational influencer.
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Eventually, I took my skills in social media and my passion for writing to ButterPaper Marketing. In a little over 2 years, I got promoted twice, drove brand strategy and growth for domestic and international accounts, and helped grow the creative agency by 3x.
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I've now spent a year in Melbourne, and have completed a three month project at Lemon Baxter. Currently, I'm looking out for new projects to take up.
Skills
Account Management & Client Success
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Personalised client servicing
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Strategic in building long term partnerships
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Proactive Communication
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Complete account ownership
Social Media Strategy
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In-depth demographic analysis
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Trend-integrated strategy building
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Weaponising UGC to drive engagement
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Platform specific strategies
Content Writing
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Short & long form content writing
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Adaptive writing style tailored to requirements
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SEO-optimized copy
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Skilled at embodying brand voice and tone
Media Planning
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Budget driven media planning
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Data driven execution for paid ads
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Personalised & objective led strategies
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Adept with Meta, LinkedIn, and Google Ads
Collaboration Management
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Contract drafting for brand Collaborations
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Fostering brand-influencer rapport and comms
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Upholding brand voice and client interests
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Aligning interests of collaborative partners